Lifevantage Reviews: Scam Or Legit?
If you’ve been invited to join the LifeVantage business opportunity but aren’t sure if it’s a pyramid scheme scam to avoid, this review is for you.
The majority of MLM distributors fail because they enter the business blindly.
This LifeVantage review will show you the advantages and disadvantages of working with the company.
That way, you’ll be able to determine whether or not it’s the right business opportunity for you.
This review will go over LifeVantage to see if it really is the best Network Marketing course out there.
You’ll learn whether Network Marketing (MLM) is the right online business for you.
And at the end, you’ll find answers some of the most frequently asked questions regarding LifeVantage and Network Marketing in general.
But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.
This system made them swear off Network Marketing for good, because it uses some of the same skills but in a much more powerful and profitable way!
Table of Contents
What Is LifeVantage?
LifeVantage Corporation is a science-based multi-level marketing (MLM) company committed to innovative science that aims to revolutionize health, wellness, and anti-aging on the internal and external cellular levels while providing a business opportunity for its distributors.
The LifeVantage company created Protandim®; the Nrf2 Synergizer® patented dietary supplement, the TrueScienceTM Anti Aging Skin Care Regimen, Canine Health, and the AXIOTM energy product line.
Darren Jenson founded LifeVantage in 2003, and the company is based in Salt Lake City, Utah.
What Are The LifeVantage Products?
LifeVantage was founded on the ProTandim dietary supplement, a botanical blend that includes ashwagandha.
The company now has a more extensive product line, which includes PhysIQ-branded sports nutrition and weight-management products and a line of topical beauty products.
LifeVantage products are classified into five categories:
Who Is Justin Rose And What Is His Role In LifeVantage?
Justin Rose was appointed as LifeVantage’s Chief Sales Officer on July 21, 2015, and has held that position ever since.
Mr. Rose has spent the past 26 years successfully in the direct selling industry, working in senior sales and marketing positions for companies like Nu Skin Enterprises, USANA Health Sciences, Melaleuca Inc., and Aveda.
Before joining LifeVantage Corporation, Justin Rose was the Senior Vice President of Sales and Field Development at Shaklee Corporation, where he was in charge of regional sales development, sales incentives, distributor events and recognition, call center operations, and field training and support for North America.
According to a report from the McCord Newsletter, LifeVantage was the subject of a class-action lawsuit in 2018 for running an allegedly illegal pyramid scheme.
The lawsuit also named Justin Rose as Chief Sales Officer, as well as the following executives:
- Darren Jensen
- Ryan Goodwin
Regardless of the fact that all but one of the claims were dismissed due to a lack of evidence, the case is still being litigated.
Is LifeVantage ProTandim Safe?
The company announced in 2011 that the Banned Substances Control Group (BSCG) had certified its flagship product, Protandim, as free of substances prohibited by the United States Anti-Doping Agency (USADA) and other professional and amateur sports associations.
Protandim, a patented dietary supplement composed of five highly synergistic herbal ingredients, has recently been shown in studies to activate the transcription factor Nrf2, which sends a signal to the cell’s DNA in order to regulate a network of protective genes.
What Does It Cost To Join LifeVantage?
All new enrolling Distributors must purchase a non-commissionable Start Kit at the time of sign-up:
START KIT - $50.00 (0PV)
- 1-LifeVantage Product Guide
- 1-Quick Start Guide
- 1-Welcome Letter
- 1-Personalized Referral Site
- 1-Personalized Back Office Reporting Site
LifeVantage Mobile App Access (download details are in Quick Start Guide)
For members who only receive the Starter Kit, the following items are included:
- 2-LifeVantage Product Guides
- 5-TrueScience® Anti-Aging Cream Samples
- 5-Day Protandim® Tri-Synergizer™ Packet Samples
- 1-AXIO® Green Grape Stick Pack
- 1-AXIO® Sour Cherry Stick Pack
- 1-AXIO® Dragon Fruit Stick Pack
- 1-AXIO® Decaf Red Raspberry Stick Pack
PLATINUM PACK + START KIT - $1,250.00 (1,000PV)
- 2-Tri-Synergizer Packets
- 1-Protandim® Nrf2 Synergizer®
- 1-Protandim NAD Synergizer™
- 1-Protandim® NRF1 Synergizer®
- 2-LifeVantage® Omega+
- 2-LifeVantage® ProBio
- 1-AXIO® Green Grape
- 1-AXIO® Sour Cherry
- 1-AXIO® Dragon Fruit
- 1-AXIO® Decaf Red Raspberry
- 1-TrueScience® Hair Care System
- 2-TrueScience® Beauty Systems
- 1-TrueScience® Hand Cream
- 2-PhysIQ™ Prebiotic
- 1-PhysIQ™ Fat Burn
- 1-PhysIQ™ Protein
- 1-Petandim® for Dogs,
- 1-All Access Event Ticket
GOLD PACK + START KIT - $650.00 (500PV)
- 2-Tri-Synergizer Packets
- 1-LifeVantage® Omega+
- 1-LifeVantage ProBio
- 1-AXIO® Decaf
- Red Raspberry
- 1-TrueScience® Invigorating Shampoo
- 1-TrueScience® Nourishing Conditioner
- 1-TrueScience® Beauty System
- 1-PhysIQ™ Prebiotic
- 1 All-Access Event Ticket
SILVER PACK + START KIT - $350.00 (250PV)
- 2-Try-Synergizer Packets
- 1-AXIO® Dragon Fruit
- 1-TrueScience® Facial Cream
LifeVantage Reviews: What Are The Customers Saying?
Based on 274 customer reviews, the company received 4.5 stars out of 5 stars.
This rating is based on the number of people who recommend or do not recommend the company or its products, as well as any previous ratings and reviews.
The highest rating a customer can give is five stars.
Is LifeVantage An MLM Company?
LifeVantage is, indeed, a Multi-Level Marketing (MLM) company.
LifeVantage Corporation chose multi-level marketing to distribute Protandim for a variety of reasons, including the compelling fact that network marketing product sales have grown into a multi-billion dollar industry.
LifeVantage determined after extensive research that this business model is a fantastic way to sell Protandim because Protandim users are commonly avid supporters of the product, which motivates them to share the product’s numerous benefits with others.
One significant advantage of this distribution model is that a multi-level marketing company enables distributors to explain the benefits and uses of a product fully.
Is LifeVantage A Pyramid Scheme?
LifeVantage is not a pyramid scheme.
This is primarily because LifeVantage Distributors can earn money by selling LifeVantage products.
On the other hand, there are some others who claimed that LifeVantage is a “pyramid scheme in disguise,” because the only way distributors can make a good living from their business opportunity is by recruiting new individuals.
What Exactly Is A Pyramid Scheme?
A pyramid scheme is built in the shape of a pyramid, as the name implies.
It usually starts with a single person at the top of the pyramid – the original recruiter.
This person finds a second person who is forced to “invest” a large sum of money, which is then paid to the first recruiter.
To recoup his or her investment, the new recruit must recruit more people beneath him or her, each of whom must contribute as well.
If the recruit can persuade ten more people to contribute, he or she will profit from a small investment.
Furthermore, the newcomers are made recruiters, and each one is required to enlist an additional ten people, for a total of 100 more people.
Each of those new recruits is also obligated to pay the person who recruited him or her.
Recruiters are paid on the total amount collected, less the initial investment made by the person who recruited them.
The process repeats until the pyramid’s base is no longer strong enough to support the upper structure and no more recruits are available.
The issue is that the scheme cannot be sustained indefinitely because there are only a small amount of people who can participate (even if all the people in the world were to join).
People are fooled into thinking that by giving money, they will receive more money.
However, no wealth was created, no product was sold, no investment was made, and no service was provided.
- A pyramid scheme is a form of scheme in which earnings are funneled from lower levels of an organization to the top, typically associated with fraudulent activities.
- A pyramid scheme makes money through charging recruitment fees and rarely involves the selling of actual goods or services.
- MLM operations are similar in nature to pyramid schemes, but they differ in that they involve the sale of tangible goods.
- In 2008, a massive pyramid scheme took over Canada, prompting a class-action lawsuit against the operation, which was forced to close and return funds to irate members.
Most Multi-Level Marketing (MLM) companies do provide legitimate products or services.
Some companies, on the other hand, use their products to conceal the fact that their primary focus is on recruitment.
As demonstrated in this 5-minute video, LifeVantage operates in a manner similar to a “pyramid scheme in disguise.”
How Much Do LifeVantage Distributors Make?
A LifeVantage Distributor can earn sales commissions in the following eight (8) ways:
Retail Sales Profit:
The difference between the Distributor’s purchase price and the amount received from their personal retail customer.
Smart Start Bonus:
Any qualified Distributor whose new personally enrolled LifeVantage Customers and/or Distributors purchase qualified products will receive a Product Volume (PV) up to 40%.
Qualified Distributors (Pro 3 or higher) can earn up to 5% commission on qualifying product packs sold in their Marketing Organization downline, as well as the Qualified Distributors’ Upline Enroller position.
After the first calendar month of Customers and/or Distributors enrollment, LifeVantage pays up to 43 percent of the PV on each product sold to the first Qualified and existing nine (9) Upline Distributors.
Generational Matching Bonus:
UniLevel Commissions paid to the five (5) uncompressed downline enrollment levels can be matched up to 10% by any Qualified Distributor (Pro 3 or higher).
Global Elite Bonus Pool:
On a monthly basis, LifeVantage pays Qualified Elite Distributors 4% of total PV from LifeVantage global sales.
One-Time Rank Achievement Bonus:
$100,000 to $500,000 USD is paid in monthly partial installment to eligible and Qualified Distributors who achieve the Pro 10 rank (s).
Multiple Business Center
When each Business Center is individually qualified, Eligible Distributors at the Pro 5 and higher ranks may add additional personal distributor positions within their downline Marketing Organization, which Business Centers may receive the Qualified Distributor additional sales commissions.
LifeVantage Review: Final Thoughts
LifeVantage makes strong claims about its products, claiming that they would make you healthier, live longer, and even richer.
LifeVantage not only follows the pattern of other MLM companies by financially rewarding only a small percentage of its members, but the clinical studies proving the supplement’s effectiveness should elicit only lukewarm feelings at most.
Being a LifeVantage distributor, in general, makes sense only if you actually love their products and intend to purchase a monthly supply for the foreseeable future.
You’ll save 20% on each order and may make a little money if you can sell some to people in your neighborhood as well.
Anyone who expects to make more money by selling LifeVantage will be disappointed unless they are willing to put out the necessary effort to beat the odds and join the 1% of company success stories.
What Is Our #1 Recommendation For Making Money Online In 2021?
Our review team has come across a program in the real estate industry that is next level!
Although it’s not real estate in the traditional sense, it’s all digital.
Where Lifevantage falls short is in scalability.
There’s only so much time in a day and there’s only so many people you can reach to sell by yourself.
MLM companies know this! Which is why they push so hard for you to recruit for your downline…you can’t get rich with it as a one man/woman show.
But what if you could make even more money off of little local websites without having to spend hundreds of dollars on overpriced products and a bunch of time recruiting people to sell under you?
With this digital real estate program, you can make recurring monthly income without constant sales to your friends and constant recruitment!
Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!
All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!
This works for literally any service based business, tree service, plumbing, towing, etc.
How do you get paid and how much?
Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.
A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.
Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!
That means at bare minimum you have an asset worth $500 a month!
See why they call it digital real estate now? That’s a rent payment.
The great thing is how easy it is to scale. You don’t have to worry about:
- Your upline getting paid before you
- Begging your friends and family to buy from you
- Recruiting people all the time
Remember Lifevantage? You only get what’s left of the pie if you meet a monthly quota…
The program we recommend actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!
The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.
You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.
Once the training program is completed you will also have access to a Facebook group much better than the Lifevantage MLM in general. This group is much more active.
Unlike Lifevantage, where you’re getting maybe $10 per sale, you could be getting 50-100X THAT.
A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.
Unlike Lifevantage, more people have been able to walk away from their 9-5 job as well.
Digital real estate allows you to have total passive income with most of your day being spent WITH your friends, NOT selling to them.
Now, you probably have tons of questions…