Gone are the days when all you had to choose between was L’Oréal and Maybelline at the drugstore or Elizabeth Arden and Chanel at the department store. Thousands of new brands are launched every year in the supermarket and direct-to-consumer (DTC) sectors, with no signs of slowing down.
The cosmetics business is clearly saturated with “me too” beauty products, but it’s not saturated for products that have a compelling narrative and want to do something new.
There are thousands of copycat brands out there, and all of those copycats will fail in the long run. To succeed in the cosmetics business today, you must choose a tiny niche, avoid attempting to be all things to all people, and do things a little differently to get people’s attention and convince them to switch brands.
Today in this review, I will be putting a relatively young cosmetics company in the spotlight, MaskCara Beauty, which by the way, is now carrying a new brand name, “Seint.” Let’s take a closer look at this cosmetics business to see if it’s unique from other MLM businesses or if it’s just another scam and one of those MLM companies that are infamous as pyramid schemes.
What Is MaskCara Beauty?
Maskcara Beauty is best known for its IIID Foundation Makeup. Unlike traditional makeup, which uses a single color to cover your whole face, making it appear flat, this IIID Foundation uses multiple colors in different areas to enhance your 3-D face. Your face has natural contours and shadows. It is not one-dimensional. IIID Foundation sculpts such areas, frames your face and raises the cheekbones, and emphasizes specific areas to draw focus to your eyes, all while adding natural dimension. Using the Highlighting and Contouring (HAC) technique, you can improve the features you like while minimizing the ones you don’t.
MaskCara Beauty History: Who is Cara Brook?
Cara Brook, the founder and CEO of MaskCara Beauty, was born to be an innovator. At 11 years old, she could tell that there was a problem with the beauty industry. She tackled this problem with a 5th-grade science fair project that aimed to simplify the beauty routine. Even though the project itself was a bust, she never gave up on the idea that the beauty industry could be revolutionized. Years later, as the owner of the beauty blog Maskcara, she saw how, rather than making people feel more attractive, the beauty industry made them feel more insecure by convincing them that they needed more cosmetics and more rules to adopt to achieve an unattainable standard. She knew she needed to do something that had never been done before. She aimed to celebrate all types of natural beauty, share easy-to-follow tips, and develop high-quality, innovative products that women could use, regardless of age, complexion, or level of expertise.
Maskcara Beauty was launched in 2013. Their IIID products were designed to redefine, simplify, and streamline the beauty regimen, built on the concept that “helping people look beautiful is good, but helping them believe they are beautiful is life-changing.”
In 2017, MaskCara Beauty launched the Artist program, allowing those who caught the vision and were inspired to share Maskcara Beauty products and vision with the world.
In 2020, Maskcara Beauty renamed itself to Seint to better reflect its mission. Their conviction that “seeking, experiencing, and nurturing beauty is a sacred task, the work of saints” has prompted this change. Seint is spelled in the traditional old French style to honor the word’s inherent meaning. It reflects their commitment to making people look and feel they are beautiful.
MaskCara Quick Facts
Address: 163 W 1600 S Ste 2 St George, UT 84770-6715
Founder: Cara Brook
Year Founded: 09/24/2014
Type of Business: Beauty, Cosmetics, MLM
BBB Rating: A-
MaskCara Beauty Review: Products
Maskcara Beauty has a large selection of makeup and beauty products, including skincare, eye care, makeup brushes, perfume, and apparel. However, Maskcara Beauty is most popular for its one-of-a-kind makeup routine known as the HAC (highlight and contour). Their flagship product, the IIID Foundation, is the most popular product of MaskCara Beauty. They claim it enhances skin tone, conceals blemishes and dark circles, sculpts features, and produces the “perfect lighting” on your face.
Is MaskCara Beauty an MLM?
Yes, MaskCara Beauty is an MLM company, which means they employ the MLM business model.
Is MaskCara Beauty A Scam? A Pyramid Scheme?
Even though they are not approved by the Better Business Bureau (BBB), they have many positive ratings from customers. They’ve already been in the market for about 6 years now and have never been involved in scam issues or lawsuits, as far as I know. So, is MaskCara Beauty a scam? The FTC would have been after them by now if they were.
Hence in this MaskCara Beauty review, we can already delete the notion – MaskCara Beauty a scam.
Are they a pyramid scheme in disguise?
After purchasing a basic artist kit and paying the monthly back-office fee, you will have to go through a “Training Period” before making at least $800 in revenue.
You won’t be allowed to make recruiting commissions such as direct referrals while your account is still in the Training Period. At this point, it’s almost pointless to add new members, which is both good and bad.
In a way, it’s good that Maskcara isn’t putting a lot of focus on recruiting, indicating that MaskCara is not a pyramid scheme.
Most MLM companies seem to be focused on quickly growing their teams, but Maskcara is clearly not one of them. As I have mentioned earlier, before you could receive commissions from recruiting, you must make at least $800 in retail purchases during the Training Period.
Although this can be a drawback, it ensures that you are not embroiled in a pyramid scheme.
How Much Can You Make Selling MaskCara Beauty As A Distributor?
There are two ways to make money as an Artist in this MLM business, much as every other MLM company: retail sales and recruitment commissions. Let’s look at the company’s compensation plan further to explore how much an Artist can earn …
MaskCara Beauty Review: Compensation Plan
Earning From Retail Sales
Before you can do anything else as an Artist, you must first complete a training period. The training period for an Artist is not set for a certain length of time. You must hit a total of $800 in total sales to graduate from this status. Per product, the commission rate is 20%.
Regardless of your rank, the commissions you are entitled to receive from retail sales are the same. Regardless of your rank, you will only earn a 20% commission on each product you sell every week.
The only advantage you’ll get after completing the training period is that you’ll be qualified for up to 40% commission. Your total amount of commission volume on a weekly or monthly basis affects your commission rates.
The commission rates for Maskcara Beauty Artist are detailed below, based on the commission value (CV):
1-319 CV = 20% weekly
320-639 CV = +5% monthly
640-1599 CV = +5% monthly
1600-3199 CV = +5% monthly
3200+ CV = +5% monthly
If you’ve completed your training, you can begin recruiting other artists. It is tough when you can’t recruit artists while still in training because you’d have to hit $800 just by selling products.
But, on the plus side, it’s a good thing because, based on that observation alone, Maskcara Beauty isn’t a scam because MaskCara places a reasonable amount of focus on recruiting.
In any case, how much money would you make by recruiting artists for Maskcara Beauty? Your recruiting commissions are largely dependent on your rank, unlike retail sales, where your commission is based on how much you will sell regardless of your rank.
Your rank will increase as you recruit more artists. Naturally, this leads to higher commissions in MLMs. This is the list of ranks from lowest to highest, as well as the percentage of commission you will receive, according to the Maskcara Beauty compensation plan.
- Elite HAC-ER = 3% CV
- Top HAC-ER = 6% CV
- Artist Ambassador = 10% CV
- Elite Ambassador = 13% CV
- Top Ambassador = 19% CV
- Influencer = 21% CV
- Elite Influencer = 24% CV
- Top Influencer = 27% CV
- Executive Director = 31% CV
To watch and hear a full explanation of the MaskCara Beauty compensation plan, click this link and see if you can make money online.
MaskCara Beauty Review: What I Like And What I Don’t Like
What I Like
- Their compensation plan.
- No monthly minimum
- 20% commission on anything you sell.
- You could earn up to 40% commission on sales if you work hard enough. You make more money when you sell more.
- You get a 20% discount on all your personal purchases.
- Your personal purchases are included in your monthly sales total.
- When a customer purchases from you, they are assigned to you permanently. If they place an order on their own, you will be credited for it.
- You get a share of profits if you decide to build a team.
- They have a no-pressure culture. You are not pressured to maintain or rush to have a certain amount of sales.
- Their products are excellent quality. Maskcara Beauty does not disappoint with its product quality. Customers are enthusiastic about the MaskCara Beauty palettes, setting sprays, brushes, and other products.
- Beautiful Packaging. When it comes to products like cosmetics, I understand that the content is more important than the packaging. But, of course, the eyes will deceive you at times, and before you know it, you’ve already bought the item! Since people are becoming more superficial as trends come and go, this is a perfect strategy for companies and entrepreneurs.
- There are makeup tutorials on their website and Pinterest. If you’re the sort who spends a lot of time on YouTube watching makeup videos or don’t know anything about makeup, the MaskCara Beauty website will be beneficial.
What I Don’t Like
- The MLM business model. MaskCara Beauty seems to try to be the next Avon or Mary Kay, which falls short. Although the MLM model may have served moms and grandmothers, millennials and Gen Z women would rather buy online, go to Walmart, or shop at Sephora than join an MLM.
MaskCara Beauty Review: What The Customers Are Saying
Here are some sample customer reviews from the Trustpilot website. For those who do not know, Trustpilot was created in 2007 to create an independent currency of trust. They’re a digital platform that connects companies and customers to build trust and partnership. They’re available to all, easy to use, and founded on transparency.
Trustpilot collects reviews from customers to help them shop with confidence, and it also provides companies with valuable data to help them enhance the services they provide. The more people who use their website to express their thoughts, the more ideas can provide companies, and the more chances they’ll have to win the loyalty of customers all over the world.
Positive Customer Review
It’s stunning! A fascinating website with professional make-up tips. Thank you for the wonderful articles!
Negative Customer Review
The return/exchange process is reminiscent of the 1990s. The products are quite fine. The shades on the lips and cheeks are barely pigmented, and the exchange/return phase is antiquated. You are responsible for shipping your products back and paying for the exchange upfront, but they will reimburse you only after they get the original. That, in my opinion, is inappropriate for an online business in this day and age.
- Christy Martin
How Can I Join MaskCara Beauty To Be A Distributor? And How Much Does It Cost?
To join Maskcara as an artist, you must first buy one of the two kits shown below: the Basic Artist Kit and the Pro Artist Kit. Note: Members of Maskcara are referred to as “Artists,” as opposed to “Distributors” or “Associates” of other MLM companies.
Basic Artist Kit
Pro Artist Kit
In addition to the price you must pay for each kit, you must also pay a monthly back office fee of $9.95.
As the diagram above shows, product samples, brochures, advertising materials, and other tools are included with the starter kits.
What To Expect With The Brand New Name SEINT
So, Maskcara has renamed itself to Seint, but it will not be the only change you will see. There are a few more changes to note.
- To consolidate the line, some products have been discontinued. Here’s what will be gone:
- Stay Setting Spray with SPF
- Milk Creme – Tidal
- Milk Cleanser – Tidal
- Seasonal and limited edition products
- The names of the products will change. Maskcara-branded products will be renamed Seint-branded. Maskcara 1 (starter kit), for example, is now known as Seint 1. Other names seem to have been simplified as well.
Everything else will be staying the same. If you enjoyed Maskcara, you’d love Seint. The HAC is still alive and well. The colors and makeup are the same. Prices remain unchanged. The products are still free of gluten, parabens, and animal testing. The business is still an MLM company that offers its products through an artist.
You’ll be redirected to Seint Beauty if you type in Maskcarabeauty.com. You’ll still be able to buy from your Artist.
With so much competition in the beauty and skincare business, including well-known brands like MaryKay and Avon, would this be a good time to test your skills as a newcomer in this business opportunity?
This is a business opportunity to make money online for those with sales skills and experience in the MLM business. It is also a business opportunity for those passionate about beauty and cosmetics, the majority of whom are women. It is also for ambitious and hardworking people, as there is a sales quota to meet.
MaskCara Beauty is not a scam. For a salesperson-type of people, Maskcara Beauty is a great place to start if selling cosmetics and recruiting people is something you’re passionate about and can be an avenue to make money online.
But before you join MaskCara, make sure you’ve had a positive experience with the products of this business. Otherwise, you’d be deceiving your customers about Maskcara products to make money, which is unethical.