Gone are the days when all you had to choose between was L’Or\u00e9al and Maybelline at the drugstore or Elizabeth Arden and Chanel at the department store. Thousands of new brands are launched every year in the supermarket and direct-to-consumer (DTC) sectors, with no signs of slowing down.<\/p>\n
The cosmetics business is clearly saturated with “me too” beauty products, but it’s not saturated for products that have a compelling narrative and want to do something new.<\/p>\n
There are thousands of copycat brands out there, and all of those copycats will fail in the long run. To succeed in the cosmetics business today, you must choose a tiny niche, avoid attempting to be all things to all people, and do things a little differently to get people’s attention and convince them to switch brands.<\/p>\n
Today in this review, I will be putting a relatively young cosmetics company in the spotlight, MaskCara Beauty, which by the way, is now carrying a new brand name, \u201cSeint.\u201d Let’s take a closer look at this cosmetics business to see if it’s unique from other MLM businesses or if it’s just another scam and one of those MLM companies that are infamous as pyramid schemes.<\/p>\n
Maskcara Beauty is best known for its IIID Foundation Makeup. Unlike traditional makeup, which uses a single color to cover your whole face, making it appear flat, this IIID Foundation uses multiple colors in different areas to enhance your 3-D face. Your face has natural contours and shadows. It is not one-dimensional. IIID Foundation sculpts such areas, frames your face and raises the cheekbones, and emphasizes specific areas to draw focus to your eyes, all while adding natural dimension. Using the Highlighting and Contouring (HAC) technique, you can improve the features you like while minimizing the ones you don’t.<\/p>\n
Cara Brook, the founder and CEO of MaskCara Beauty, was born to be an innovator. At 11 years old, she could tell that there was a problem with the beauty industry. She tackled this problem with a 5th-grade science fair project that aimed to simplify the beauty routine. Even though the project itself was a bust, she never gave up on the idea that the beauty industry could be revolutionized. Years later, as the owner of the beauty blog Maskcara, she saw how, rather than making people feel more attractive, the beauty industry made them feel more insecure by convincing them that they needed more cosmetics and more rules to adopt to achieve an unattainable standard. She knew she needed to do something that had never been done before.\u00a0 She aimed to celebrate all types of natural beauty, share easy-to-follow tips, and develop high-quality, innovative products that women could use, regardless of age, complexion, or level of expertise.<\/p>\n
Maskcara Beauty was launched in 2013. Their IIID products were designed to redefine, simplify, and streamline the beauty regimen, built on the concept that “helping people look beautiful is good, but helping them believe they are beautiful is life-changing.”<\/p>\n
In 2017, MaskCara Beauty launched the Artist program, allowing those who caught the vision and were inspired to share Maskcara Beauty products and vision with the world.<\/p>\n
In 2020, Maskcara Beauty renamed itself to Seint<\/strong> to better reflect its mission. Their conviction that “seeking, experiencing, and nurturing beauty is a sacred task, the work of saints”<\/em><\/strong> has prompted this change. Seint<\/strong> is spelled in the traditional old French style to honor the word’s inherent meaning. It reflects their commitment to making people look and feel they are beautiful.<\/p>\n Website: https:\/\/www.seintofficial.com\/en<\/p>\n Address: 163 W 1600 S Ste 2 St George, UT 84770-6715<\/p>\n Founder: Cara Brook<\/p>\n Year Founded: 09\/24\/2014<\/p>\n Type of Business: Beauty, Cosmetics, MLM<\/p>\n BBB Rating: A-<\/p>\n Maskcara Beauty has a large selection of makeup and beauty products, including skincare, eye care, makeup brushes, perfume, and apparel. However, Maskcara Beauty is most popular for its one-of-a-kind makeup routine known as the HAC (highlight and contour). Their flagship product, the IIID Foundation, is the most popular product of MaskCara Beauty. They claim it enhances skin tone, conceals blemishes and dark circles, sculpts features, and produces the “perfect lighting” on your face.<\/p>\n Yes, MaskCara Beauty is an MLM company, which means they employ the MLM business model.<\/p>\n Even though they are not approved by the Better Business Bureau (BBB), they have many positive ratings from customers. They’ve already been in the market for about 6 years now and have never been involved in scam issues or lawsuits, as far as I know. So, is MaskCara Beauty a scam? The FTC would have been after them by now if they were.<\/p>\n Hence in this MaskCara Beauty review, we can already delete the notion – MaskCara Beauty a scam.<\/p>\n After purchasing a basic artist kit and paying the monthly back-office fee, you will have to go through a “Training Period” before making at least $800 in revenue.<\/p>\n You won’t be allowed to make recruiting commissions such as direct referrals while your account is still in the Training Period. At this point, it’s almost pointless to add new members, which is both good and bad.<\/p>\n In a way, it’s good that Maskcara isn’t putting a lot of focus on recruiting, indicating that MaskCara is not a pyramid scheme.<\/p>\n Most MLM companies seem to be focused on quickly growing their teams, but Maskcara is clearly not one of them.\u00a0 As I have mentioned earlier, before you could receive commissions from recruiting, you must make at least $800 in retail purchases during the Training Period.<\/p>\n Although this can be a drawback, it ensures that you are not embroiled in a pyramid scheme.<\/p>\n There are two ways to make money as an Artist in this MLM business, much as every other MLM company: retail sales and recruitment commissions. Let’s look at the company\u2019s compensation plan further to explore how much an Artist can earn …<\/p>\n Earning From Retail Sales<\/p>\n Before you can do anything else as an Artist, you must first complete a training period. The training period for an Artist is not set for a certain length of time. You must hit a total of $800 in total sales to graduate from this status. Per product, the commission rate is 20%.<\/p>\n Regardless of your rank, the commissions you are entitled to receive from retail sales are the same. Regardless of your rank, you will only earn a 20% commission on each product you sell every week.<\/p>\n The only advantage you’ll get after completing the training period is that you’ll be qualified for up to 40% commission. Your total amount of commission volume on a weekly or monthly basis affects your commission rates.<\/p>\n The commission rates for Maskcara Beauty Artist are detailed below, based on the commission value (CV):<\/p>\n 1-319 CV = 20% weekly<\/p>\n 320-639 CV = +5% monthly<\/p>\n 640-1599 CV = +5% monthly<\/p>\n 1600-3199\u00a0 CV = +5% monthly<\/p>\n 3200+\u00a0 CV = +5% monthly<\/p>\n Recruitment Commissions<\/strong><\/p>\n If you’ve completed your training, you can begin recruiting other artists. It is tough when you can’t recruit artists while still in training because you’d have to hit $800 just by selling products.<\/p>\n But, on the plus side, it’s a good thing because, based on that observation alone, Maskcara Beauty isn’t a scam because MaskCara places a reasonable amount of focus on recruiting.<\/p>\n In any case, how much money would you make by recruiting artists for Maskcara Beauty? Your recruiting commissions are largely dependent on your rank, unlike retail sales, where your commission is based on how much you will sell regardless of your rank.<\/p>\n Your rank will increase as you recruit more artists. Naturally, this leads to higher commissions in MLMs. This is the list of ranks from lowest to highest, as well as the percentage of commission you will receive, according to the Maskcara Beauty compensation plan.<\/p>\nMaskCara Quick Facts<\/h2>\n
MaskCara Beauty Review: Products<\/h2>\n
Is MaskCara Beauty an MLM?<\/h2>\n
Is MaskCara Beauty A Scam? A Pyramid Scheme?<\/h2>\n
Are they a pyramid scheme in disguise?<\/em><\/h2>\n
How Much Can You Make Selling MaskCara Beauty As A Distributor?<\/h2>\n
MaskCara Beauty Review: Compensation Plan<\/h2>\n